Data Mining for the Masses

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Matthew North “Data Mining for the Masses”

Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there’s a better way to anticipate your customers’ needs? Perhaps you’ve even thought to yourself: There’s got to be more to these figures than what I’m seeing!
Data Mining can help, and you don’t need a Ph.D. in Computer Science to do it. You can forecast staffing levels, predict demand for inventory, even sift through millions of lines of customer emails looking for common themes—all using data mining. It’s easier than you might think.