Google AdWords: Managing Your Advertising Program By Anastasia Holdren
Publisher: O’Re..illy Me..dia 2011 | 192 Pages | ISBN: 1449308384 | PDF | 14 MB
Publisher: O’Re..illy Me..dia 2011 | 192 Pages | ISBN: 1449308384 | PDF | 14 MB
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.
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